When it comes to the operations of the city centre, we want to be careful to ensure that current resources are being used well. We will work with authorities such as the council and the police to monitor outcomes for the city centre and promote ways of improving these. We will be careful to ensure that where we spend money, it is only to add additional services.


Carley BeckGroup Team Leader

Safe and Welcoming

We will act as eyes and ears on the street to enhance the police and council efforts to tackle aggressive forms of begging and public realm issues, making sure issues are reported and responses monitored. We also recognise the value of intelligence from the hundreds of businesses in the city centre when it comes to tackling shoplifting or problems with the public realm, so will play a co-ordinating role to ensure intelligence from businesses is shared and that responses are coordinated. For example by running an intelligence-sharing platform such as Facewatch and coordinating responses.

We will bolster on-street presence at key times of the year when there are most likely to be new visitors to Chelmsford, for example during key events, and ensure the welcome is a good one. An ambassador/concierge scheme will welcome visitors and also report issues. We will review the need for a more permanent presence going forwards.

We have worked with the Council to outline the baseline services, such as cleaning, that they provide for Chelmsford City Centre. We will work with them to ensure these services areeffective and, if necessary, we will then provide additional cleaning where required.





We want to make sure that Chelmsford is as convenient to reach and get around as possible. We will contribute to this by:

  • Working with partners across Essex to build a case for improving traffic management and reviewing the Essex Traffic Control Centre’s operating hours
  • Representing businesses to influence a transport strategy that works well for the city centre at all times of day, for staff and visitors
  • Raising awareness of different travel and parking options; encouraging the use of lesser used but cheaper car parks, for example with targeted promotions, and encouraging the use of public transport, walking and cycling where appropriate
  • Reviewing the operations of the Park & Ride and championing changes as necessary, including alternative tariffs